How to use emotions above the fold to help increase conversions. When someone is on your website ...How to use emotions above the fold to help increase conversions. When someone is on your website ...
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Theodore Ford Webb
• Dec 2
How to use emotions above the fold to help increase conversions.
When someone is on your website you have e 3 - 5 seconds to make them feel some kind of emotion for your product.  There there to feel something, not to think but to feel.
Above the fold, allows for more trust more clicks it’s the first thing they see before even scrolling.  And help have more engagement.
Focus on one core emotion.  Don’t express everything all at once, pick one emotion  that will help you connect with your audience.
Like curiosity, pride, joy, security and relief.  Your headline should be about the users emotional outcome.  You want your headline to answer the question how will your product make life easier for the customer.
Have visuals that trigger emotion.  Like a person or pet using your product. 
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