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Behind the scenes: turning a plain listing into an SEO-friendly one. 🔍
Before: "Water bottle. Good quality."
After: "Insulated Water Bottle, 750 ml | Reusable Tumbler with Handle"
My process:
→ Find the main keyword (what would a shopper type?)
→ Put it near the start of the title
→ Add the real details: size, material, use
→ Keep the description clear and easy to read
This is a practice example with a made-up product.
Clean before/after. One thing I'd add for marketplace titles: keep the main keyword and the key detail inside the first ~80 characters, since mobile cuts the rest off. Do you pick the main keyword from search volume, or from what competitors rank for?
Thanks, Mudassir, that's a really useful tip! I will keep the main keyword and key detail in the first ~80 characters, especially for mobile. For the main keyword, I start with how shoppers actually search (autocomplete and search suggestions on Google, Etsy and Amazon), then...
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A little excerpt from the brand guidelines for a recent project
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.
Most agencies think AI SEO is just about adding Schema markup.
They are missing the main part: How AI actually connects brands to topics.
Here is how ChatGPT and Perplexity decide which business to recommend:
Brand Topic Connection: AI builds a mental map. If your brand isn't constantly mentioned next to your core service online, AI won't trust you.
Entity Sources: AI checks structured sources like Wikidata, Crunchbase, and niche directories to verify if your business is real and authoritative.
Co-mentions: If your brand is mentioned alongside top industry leaders across blogs and forums, AI treats you as a top choice.
Traditional SEO helps you rank on Google.
Entity optimization helps you get recommended by AI.
Want my AI Brand Visibility Checklist to see if AI trusts your brand?
Comment "AI" below and I’ll DM it to you!
Agree on the topic connection part. We saw the same with B2B lists: a brand gets named when third party pages describe it consistently, not when the markup is perfect.
Such a good skill for visual explainers. All SVG and animated.
https://github.com/wheresryan22/anatomy
Describe a machine in one line. Claude brings it to life.
🚀 Interactive isometric wireframes you can rotate, inspect and explore
🚀 WebGL shaders for fire, water, plasma and more
🚀 Real 3D motion, with individual parts that rotate and move
🚀 Install it as an agent skill. Fully open source.
one line in and you get a machine you can rotate. kind of nuts