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How I Managed to Stay Creative and Implement AI in My Process - The Light Studio | Visual Design Agency

Let me talk about the old process of building a brand identity. The old process was all about creating and adapting everything manually. Your work was divided into two parts: the part you loved and the part you hated. Why did you hate it? Because it involved repeating one element that you designed so well, as production needed it in multiple different forms. Let’s say you have to create a logotype. You spend maybe weeks, maybe a month, on the process: creative explorations, negotiations, revisions, and debates with higher-ups. After all of these tiring stages, you are… guess what? Not done!