Inspired by Argentina's richness, elegance, and expressive character.
The formula combines Malbec grape, rosehip, and Patagonian berry, celebrating ingredients deeply connected to the country's landscapes and traditions.
The palette explores rich berry tones and soft neutrals, inspired by vineyards, sunsets, and Patagonia's natural beauty.
The bottle design is sleek and refined, balancing sophistication with a bold, contemporary identity.
A concept rooted in color, culture, and confidence.
Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more personality, stronger visual tension, and a much better chance of stopping the scroll. It feels more distinctive and memorable while still communicating the skincare message clearly.