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Afterbite Second Thought
A playful packaging design concept for Afterbite’s “Second Thought” mint chewing gum. The design brings the product’s fresh mint flavour to life through a vibrant green-to-turquoise colour palette, floating mint leaves, and a visual treatment that feels energetic and refreshing.
At the centre of the pack, the oversized “Second Thought” typography creates a bold focal point, giving the product a distinct personality while reinforcing the idea behind the name. The contrasting lavender graphic element, expressive Afterbite logo, and scattered botanical details add a fun, unexpected quality that makes the packaging feel youthful and memorable.
The overall direction was designed to make Afterbite stand out on the shelf while balancing strong product communication with a playful, character-driven visual identity.
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Your choice might shape the final packaging. 👇
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Finally posting this, back in May we worked on a trial project for Boona 🚿
Boona is a tandem shower brand, which was our first time working on a brand like this but it was soooooooo fun!
The brief was open enough that we had to dig, not just the Instagram feed but the website, the product itself, what it actually feels like to share that experience with someone. Everything kept coming back to the same thing: intimacy, closeness, two people in a moment that's usually just one.
We didn't end up working together but the founder's feedback made it worth sharing 🤩
I don't usually share my trial work but I'm thinking it's about time to do it, what do you think?
Glad you decided to share it, trial work like this is often more interesting than the polished final stuff because you can actually see the thinking behind it. 'Goosebumps before the water even hits' is such a strong line, did that come from the brief or from digging into the product yourself?
A playful, modern menu design created for Melts, an ice cream brand. The goal was to present a variety of flavours and offerings in a way that felt fun, appetizing, and easy to navigate while staying aligned with the brand’s visual personality.
