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A good-looking website is great, but it also needs to turn visitors into customers.
Here are 5 things I focus on when designing business websites:
Clear call-to-action
Fast, mobile-friendly design
Simple navigation
Strong social proof/reviews
Clear services and pricing
Small design decisions can make a big difference in how people interact with a business online.
What’s one thing you think every business website should have?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your website could be costing you thousands without you even realizing it.
Here are the most common issues I see as a web designer.
It's not clear what you do. People don't have the attention span to read long, boring pages anymore. Show it visually.
You're making it hard to buy. Every extra click is a chance to lose someone. If people have to think, search, or figure things out, they're gone.
It looks AI-generated. People can tell. Especially the clients you actually want. If your website feels low effort, why would they trust your product?
The visual direction feels messy. Pixelated assets, inconsistent imagery, weak branding. It instantly lowers perceived value.
The mobile experience is bad. Let's be honest, we're all glued to our phones. People have no problem spending thousands from mobile, but only if the experience is seamless.
Your website isn't searchable. Missing SEO, weak copy, oversized images. Your website needs to speak google's language too.
Your website should work as hard as you do. If it isn't, it's time to fix it.
Beautiful work. The details really make this stand out.
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In the tech world where we're governed by minimalistic and sharp design, a new era is coming. The era of bold, colorful and textured design, where tech becomes... appealing 🍭
The real gatekeeper for textured brands is usually the product team, not the client — heavy texture tends to get traded away the moment someone raises load times or dark mode. The work that survives keeps the texture in marketing surfaces and lets the UI carry a quieter version....
Website design for Severin Sea Lodge, a beachfront hotel in Mombasa, Kenya.
The main challenge was organizing a lot of content – rooms and suites, restaurants, wellness, and local experiences – without making the website feel busy.
I kept the interface image-led, with generous spacing and a simple visual hierarchy. The experience moves gradually from the atmosphere of the lodge into practical information such as room size, occupancy, amenities, and booking.
The goal was to let the photography communicate the character of the place while keeping trip planning straightforward.
Would you explore the rooms first or head straight to the experiences?
the animations & general flow so support the feeling of the calm flow the lodge presents, nice work!