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Cinematic AI Footwear Advertisement
A cinematic promotional video created as a demonstration of AI-powered product advertising for a men’s footwear brand.
The concept combines realistic AI-generated visuals, dynamic storytelling, product-focused cinematography, and action-driven scenes to showcase the shoe in an engaging lifestyle setting. From putting on the shoes and walking confidently to an energetic basketball moment, the video is designed to make the product feel stylish, premium, and desirable.
What this demonstrates: • AI-generated product visuals
• Cinematic camera movement
• Product-focused storytelling
• AI video generation and motion
• Lifestyle and sports advertising
• Professional visual direction and editing
Created as part of my AI video advertising portfolio to demonstrate how brands can turn a simple product into an engaging cinematic story.
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The network for creativity
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I used to think the secret to better AI video was writing longer prompts.
This project changed how I approach prompting.
I took one of my actual Seedance 2.5 prompts and broke it apart. What looked like one detailed prompt was actually several different shots, camera movements, actions, and cinematic directions competing for the model's attention.
So I started treating AI video prompts more like shot direction:
SHOT → SUBJECT → ACTION → ENVIRONMENT → CAMERA → MOTION → LOOK → CONSTRAINTS
In this walkthrough, I show the real process, including how I structure the prompt, generate the scene, identify what isn't working, and refine the instructions.
The lesson is simple:
Don't make the prompt longer. Make the instructions clearer.
Think like a director, not a novelist.
https://share.descript.com/view/iYh2ZNB0bt1
https://web.descript.com/3c176614-948b-4aad-81d8-392fd2c09c2d
Thank you!
This one has 3 different animations exploring Promethist’s AI coaching platform, UI, and product features.
I’m also putting together a full case study for this project on Contra, where I’ll show more of the process, from the start to the final animation.
Coming soon.✨
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Making a Fictional AI Vlog Feel Real
A creative experiment exploring how far generative video can go when the goal is to make a fictional vlog feel real — spontaneous, imperfect and believable rather than obviously AI-generated.
The project was inspired by the current wave of speculation around a possible Kanye West visit to Russia, as well as the unexpected viral spread of 'Silver Night' in Kanye West’s voice. Both became starting points for imagining an entirely fictional trip through Saint Petersburg.
The idea was to place a highly recognisable public figure into a completely different cultural and visual environment and explore how naturally the two could coexist on screen. Everyday locations, cultural details, movement and sound became part of the storytelling rather than simply serving as background.
The visual language deliberately moves away from the polished aesthetic often associated with generative AI, experimenting instead with a more naturalistic, vlog-like approach. The character needed to remain consistent across different locations and situations while the footage retained a sense of spontaneity and imperfection.
Created for the SYNTX AI challenge.
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