I was commissioned by a company dedicated to promoting artists to create a visual post that reflected the identity of a featured artist and promoted her latest album. I chose Karol G as the focus, developing a concept that captured her bold, empowering, and vibrant aesthetic. The project included designing a social media post aligned with her visual brand and producing a short video clip that served as a trailer for one of the songs from her new album. The creative process involved researching her color palette, visual style, and recent artistic direction to ensure consistency, while blending energetic visuals and dynamic motion to evoke the essence of her music and personality.