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Client request: two platforms, one mess. A candle store owner needed her Shopify and Etsy order data combined into one sheet showing revenue, top products, and top customers — without digging through two exports every week.
The real work here was appending, not merging — Shopify and Etsy data needed matching headers before they could be stacked cleanly into one table. From there: standardized dates, removed duplicates, filled missing statuses, and built an interactive view she can actually use.
I don't charge for data cleaning. I charge for solving e-commerce problems using my time and experience, and I work within the client's budget.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This portfolio sample shows how I evaluate AI agents and automated workflows to find reliability problems, broken logic, and weak edge-case handling. I review whether the system completes the intended task, uses tools correctly, follows instructions, handles ambiguity, and produces an output that can actually be trusted.
The work focuses on identifying failure points before they become real user problems, including incomplete task execution, incorrect assumptions, workflow dead ends, hallucinations, and verification gaps. This is a portfolio demonstration of my AI agent evaluation and red-teaming work. No confidential client information is included.
Thorough breakdown! Robust edge-case handling and reliability checks are definitely the trickiest part of building reliable AI agents 🤖📊
PURE+ — Skincare E-commerce Website
Designed a premium e-commerce website for PURE+, a modern skincare brand focused on clean beauty and radiant skin.
The experience combines strong visual storytelling with intuitive product discovery, featuring a bold coral identity, editorial typography, product collections, skincare routines, trust indicators, testimonials, and conversion-focused CTAs.
UI/UX Design · Web Design · E-commerce Design · Visual Design · Responsive Design · Figma
Considered Plan Studio is a founder-led digital-product brand created to help small businesses, consultants and independent marketers turn complex goals into clear, actionable plans.
I developed the concept from the ground up—identifying the customer opportunity, defining the brand positioning and voice, establishing the visual direction, and translating my marketing experience into a focused portfolio of practical planning tools.
The initial product range includes a comprehensive 2027 Marketing Planner, a four-year marketing growth framework and an Excel-based Campaign Kit. I also developed the product architecture, customer instructions, licensing terms, pricing strategy, marketplace copy, SEO tags and promotional assets required for launch.
The central challenge was balancing strategic depth with simplicity. Many planning templates are either visually appealing but too generic, or comprehensive but difficult to use. Considered Plan Studio was designed to sit between those extremes: thoughtfully structured, professionally presented and immediately useful.
The result is a cohesive digital-product studio with a repeatable system for moving from customer insight to product development, positioning and commercial launch.
My role: Founder, Brand Strategist and Product Marketing Lead
