Building the visual identity for Folly Productions was an exercise in embracing play with intention. Developed alongside Daniel García Muñoz, with animation direction by Gabrielle Poullion, the London-based studio’s identity reflects Folly’s belief in clarity, structure, and not taking things too seriously. Founded by two women who’ve been creating since childhood, the brand system is built on variation and joy: a wordmark with a smiling final letter, the expressive Sneaky Times typeface, and a custom font — Folly Satoshi — that subtly randomises the letters f o l l y each time they appear. Anchoring it all is the rocking horse: a symbol of imagination, movement, and creative mischief, carrying the spirit of folly forward across film and theatre. https://www.follyproductions.com/