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Every great story starts with an opening. A book. A door. A cut.
This is CapCut reimagined as a cultural institution — a living archive where the wordmark is a library you can scan, every letter a world waiting to be opened.
Direction A: CapCut as a Cultural Institution.
Documentation of the creative process
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
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Which branding style is more effective: vibrant multi-colored identity presentations or clean minimalist monochrome grid sheets?
4 voted
80%
1 voted
20%
5 votes
Closed
Nothing better than Multi color
