I created this 30-second UGC video ad for a hair care brand.
The video shows a relatable transformation story - from frizzy, unmanageable hair to smooth, defined, and confident hair using EASY hair care products.
Focus:
- Natural hair care routine
- Product showcase (shampoo, conditioner, leave-in)
- Before/After mirror moment
- Authentic reaction and confidence boost
This is a spec/portfolio project created to demonstrate my skills in beauty and hair care UGC. The video was edited for TikTok, Instagram Reels, and Amazon Storefront ads.
Tools: CapCut, UGC storytelling, hook + transformation format
Goal: Help beauty brands increase trust and sales through relatable customer stories.