Web and e-commerce design for a Portuguese candle brand with a very sharp sense of humour. Antisocial is a Portuguese candle brand that doesn't sell "vanilla" or "fresh linen". Its candles are named after the things people are actually fed up with — anti-landlord, anti-French investment, anti-homophobes, anti-calories, anti-Christmas. Sarcastic, extremely local, and openly queer-friendly.

I designed the website and the e-commerce experience. The interesting problem wasn't the store — it was the voice. A brand this funny can't be sold through a polite, neutral shop template; the humour had to live in the interface, not just on the labels. So the design plays on contrast: a quiet, clean layout that lets the products talk, with the tone carried by typography and by the small moments most stores leave generic. The buttons, for instance, get struck through on hover — the same gesture the brand makes with everything it's against, turned into an interaction.

On the commerce side I designed the full flow: catalogue, product pages, cart and checkout, kept short and frictionless. Buying one of these is an impulse — you find the candle that names your exact annoyance, and you want it in two clicks.