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Three short reels for Dialogue Ads, made to be sent, not skipped. Each one hooks on mute from the first frame and explains ChatGPT ads in under 30 seconds. Script, design, motion, edit and sound by me.
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How minimal can a fintech website get before it starts losing personality?
Version 01 of a recent Verlo Finance exploration.
Focused on strong type, clarity and keeping everything else out of the way.
Would you keep it this minimal?
THE BLACKWOOD LETTERS
She's been dead for ten years. Her letters never stopped.
Where is Lyra's mother? Who has been writing to her every month for a decade? Why was the casket never opened? And who is the figure waiting at the gate?
SERIES + PILOT
The Blackwood Letters is a gothic supernatural thriller about a mother's love that looks exactly like control, and a grave that may not be as final as it seems. In the pilot, eighteen-year-old Lyra Blackwood, kept away from home for ten years by her mother's letters, finally returns to Blackwood Manor, only to learn that her mother died a decade ago and the letters never stopped.
SYNOPSIS
For ten years, Lyra Blackwood has lived at a freezing boarding school, kept alive by one thing: a letter from her mother, Vivienne, every single month. The letters know everything about her life. And every time Lyra asks to come home, they give the same excuse: the manor is too drafty, the repairs aren't finished, stay at the school.
The day after her eighteenth birthday, Lyra stops waiting for an invitation. On the train, she notices that the wax seal on her latest letter is still warm.
Blackwood Manor is a ruin. No one answers the door. The neighbor, Eleanor Thorne, is surprised to see her. She says Vivienne died ten years ago. She watched the burial herself, but the casket was never opened. The postmark on Lyra's letter is two days old.
In the rusted letterbox waits a fresh white envelope with no stamp. Lyra's name is written on it, and the ink is still wet. And somewhere, someone is already writing the next one.
WHERE THE SERIES GOES NEXT
Every episode opens the way the pilot does: a new letter, written by a hand we never see, read in a mother's calm voice. And every letter knows something it shouldn't.
Episode 2: Exactly As You Left It. Lyra steps inside the rotting manor and finds her childhood bedroom untouched, still set for an eight-year-old. Pinned across the walls is every letter she has written home in ten years, each one opened and read.
Episode 3: The East Wing. A letter arrives postmarked tomorrow. It warns Lyra to stay out of the east wing, the one place in the house that has been locked since the funeral.
Episode 4: The Figure at the Gate. Lyra follows the figure who waits outside the manor and discovers the letters are delivered by someone who should not be alive either.
Episode 5: Too Light. Eleanor Thorne finally admits the truth about the funeral. She was one of the people who carried the casket, and it was far too light to hold a body.
Episode 6 (Season Finale): Return to Sender. The grave is opened. And for the first time, the hand that writes the letters has a face.
The question at the heart of the series: was Lyra sent away to protect her from the house, or to protect the house from her?
WHAT I BUILT IN CANTINA
For the 120-second pilot, I built the whole world in Cantina Creator Studio, directing every shot block by block with its own action, dialogue, narration and SFX.
Characters: Lyra Blackwood (lead), Vivienne Blackwood (the mother, never shown, only her hand and her voice), Eleanor Thorne (the neighbor), and a mysterious figure at the gate whose identity will be revealed in future episodes.
Locations: Vivienne's candlelit study with a frosted gothic window, a bleak boarding school dormitory, a vintage train compartment in a fog-swept pine forest and the crumbling, ivy-covered Blackwood Manor.
Props: a black raven feather quill, a Victorian glass ink pot, handwritten parchment letters, an envelope with a raven-embossed black wax seal, a postmarked envelope, a brass-bound trunk holding ten years of letters, a stone "Blackwood Manor" placard, a rotted front door, a bundle of dead black roses, a pristine white envelope with wet ink, and a black raven.
Wardrobe: Lyra's charcoal wool trench coat over a faded school uniform, Vivienne's black silk sleeve with lace cuffs, and Eleanor's chunky-knit cowl, tweed cardigan and faded wool dress.
Sound: a detuned music-box lullaby that threads through the whole pilot, a low cello score, rain, wind, train, quill and raven effects, and three character voices.
Created in 9:16, with a focus on atmosphere, a cold blue palette broken only by candlelight, and a mystery that answers nothing.
A walkthrough of the characters, costumes, objects, locations, images, script and videos I created—built entirely in Cantina, end-to-end.
MORTELLE “Welcoming the Dead”
Mortelle is a gothic dark-comedy series about death, the Afterlife, and the stories people leave behind.
Every episode follows a different soul arriving in the Afterlife, welcomed by Mortelle, a mysterious and effortlessly sarcastic guide who has seen it all. Through her eyes, we discover who these people were when they were alive, their choices, regrets, secrets, relationships, and the things they never got to say.
In the pilot, Mortelle takes us on a quiet journey through the Afterlife while reflecting on what people bring with them when they die. Just as she finishes telling us her little story, a new soul arrives. And that soul is only the beginning!
Where I Would Take the Series Next?
I imagine Mortelle becoming an ongoing anthology where every new arrival has their own story. Some stories could be told in just one episode, while others might take two or even a few episodes to really understand.
At first, we might see someone as selfish, cruel, ridiculous, or even completely undeserving of sympathy, but as their story unfolds, we slowly learn what happened during their life and what made them the person they became.
Mortelle would be the one constant throughout all of these stories. She welcomes every soul, tells us their story, occasionally roasts them a little, and sometimes gives them the reassurance they need to finally move forward.
I also want every story to leave the audience with something small to think about a piece of life advice, a regret, a choice someone made, a relationship, or simply a reminder of something we usually take for granted while we're alive.
At the same time, I don't want to explain Mortelle too much. She should stay a mystery. As the series goes on, we'd slowly pick up little pieces of her through the stories she tells, the places she knows, and the way she reacts to certain souls. Her own history would come out naturally over time instead of being dumped on the audience all at once.
So while every episode is technically about someone who has died, there's another story slowly building underneath it all: Who was Mortelle before she started welcoming everyone else? 👻
