Email Calendar Management for a World-Touring Guru I started with Thom to help clarify his brand ...Email Calendar Management for a World-Touring Guru I started with Thom to help clarify his brand ...
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Email Calendar Management for a World-Touring Guru
I started with Thom to help clarify his brand message and write his website. Now, 4 years later, we've built a comprehensive email calendar, covering world tours, retreats, course launches, podcast and youtube releases, and more.
Thom has been able to sell out courses, fill events, and monetize a private member's community on Circle all through email. Maintaining a 50-70% open rate, Thom added a new country to his touring route last year.
I've loved working with his team and seeing his impact spread!
Fashion Email Sales Copy — Promotional Campaign
Short description:
Persuasive email copy designed to turn attention into action, from subject line to CTA.
What I did:
Email sales copywriting
Subject-line development
Customer-focused messaging
Promotional storytelling
Call-to-action copy
Conversion-focused writing
Project type: Personal/Concept Project
Because this is a portfolio sample rather than paid client work, I recommend clearly presenting it as a concept project rather than implying that it was created for a real brand.
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Designed a responsive email marketing template in Figma for a premium skincare brand concept, focusing on the intersection of brand identity, conversion, and usability.
The goal was to create an email experience that feels polished while remaining practical for real-world email marketing and Klaviyo implementation.
I focused on:
• Clear visual hierarchy and content flow
• Strong, conversion-focused CTAs
• Consistent typography and brand styling
• Responsive desktop and mobile layouts
• Reusable Figma components
• Product-focused content sections
• Practical email design constraints
Good email design isn't just about making an email look beautiful. It should guide the reader naturally from attention → interest → action while staying consistent with the brand.
Built in Figma as part of my ongoing UI/UX and digital product design work.