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Built a unified analytics dashboard for an independent newsroom publishing across 9 channels (2 websites, 5 social platforms, newsletter, podcast). Designed a 21-table Airtable architecture with Make.com pulling and normalizing every platform's API on a schedule. Added an AI classification layer that auto-tags every article and post by format, topic, and section. Built automatic cross-platform content linking so a Facebook post is matched back to the article it promotes. Shipped as a native Airtable Interface Extension (React/TypeScript/Recharts) with a full bilingual (AR/EN) design system.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI built the foundation. Human instinct built the brand. 🏛️✨
Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.
As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.
The "Human by Design" Pivot:
While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.
From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.
AI is the spark, but human taste is the fire. 🔥
@envato @envatotuts
#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
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"Prompt once, then iterate over and over" is underrated advice, most people bail after the first weak output instead of treating it like any other craft loop. Which of these four took the most rounds to get right?
