Custom Shopify 2.0 store for a multi-category modest fashion brand - mega menu navigation, 40+ collections, Shop Pay, Afterpay, rewards, and multi-currency for 40,000+ US customers.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.