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AI & Digital Marketing Strategy Research
Client Research Project | Research Writing & Data Analysis
Completed a quantitative research project examining how AI can optimize digital marketing strategies and improve marketing performance.
I conducted the literature review, developed the research methodology, analyzed survey data from 150 respondents using SPSS, and performed descriptive, reliability, correlation, regression, and hypothesis testing. I also prepared the research tables, visualizations, results interpretation, and final report.
Key Result: The analysis found a significant relationship between AI adoption and digital marketing optimization, with AI explaining 37.9% of the variation in marketing strategy performance.
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