An agency partner I’ve worked with for a few years referred me to one of their clients this week. Reading the email back, it hit me how much trust gets built over time. They’re introducing me directly to their client and basically stepping out of the conversation because they know I’ll handle it. That’s not something you get from one project. It takes showing up consistently, not creating problems, and making their jobs easier instead of harder. Good partnerships take time. But when they’re there, this is what they look like.