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The core of Augment's business strategy is that logistics teams should not have to change how they work. Augie comes to where work already happens rather than asking teams to adopt a new platform.
The design challenge was communicating that without listing it. A list of compatible platforms tells the visitor what is possible. Showing Augie inside a real Slack conversation, responding to a real request with useful output, tells them what it feels like.
The visitor sees Augie thinking and responding inside a tool they already open every morning. The message lands without needing to be stated. Nothing changes in how the team works. Augie just shows up inside it.
This section was built entirely around: demonstrating the integration. A founder reading this page does not need to imagine what the product does. They see it happening.
Meeting logistics teams where they already work instead of forcing a platform switch is such a smart positioning angle. Was it hard to visually communicate 'we integrate with everything' without the design turning into a cluttered logo soup?
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For the @Base44 #GiveItAGlow challenge, I redesigned JosBeauty — a real beauty business — into a more premium, modern, and useful online experience.
The challenge is about choosing a real local business, improving its digital presence, and adding automation that helps the business work better — not just creating a pretty website.
Previous online presence:
Website: https://josbeautystore.com/
Instagram: Jo's Beauty Store 🌿
New website:
https://shyen-mind-flow.base44.app
For this project, I focused on creating a cleaner and more professional beauty brand experience. The new site includes a polished homepage, service sections, treatment details, before/after content, beauty-focused blogs, mobile-responsive design, and clear booking CTAs.
I also added automation to make the website more useful for the business:
• AI FAQ chatbot to answer questions about services, pricing process, treatments, booking, and aftercare
• Appointment inquiry flow to help visitors request a booking
• Lead capture automation to collect client details
• Admin dashboard to help the owner manage inquiries
• Blog-to-booking CTAs to turn educational content into potential appointments
The goal was to give JosBeauty a stronger online presence and a better way to turn visitors into real clients.
This is more than a redesign — it is a practical business tool built to improve trust, answer customer questions, capture leads, and support bookings.
Built with @Base44 for #GiveItAGlow.
nice animations
Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
nice one
How do you capture the essence of a brand and communicate it visually?
Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women.
Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography.
For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand.
How do you make sure your brands feel unique while staying true to the industry they're in?
Very kind! 💛
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