I created a bold, modern brand identity for Scale Strategies, a MarCom and organizational development consultancy that helps purpose‑driven organizations “scale what matters.” The logo is a clean wordmark paired with a geometric S‑shaped icon that combines a target, a rising path, and an arrow to hint at clarity, growth, and direction. The palette blends a deep indigo base with a vibrant coral accent and soft cream, giving the brand a professional, strategic feel with just enough warmth and energy for values‑driven clients. Clean, legible typography keeps everything easy to read across applications , from ID cards and presentation decks to a LinkedIn banner and large‑scale signage, so the brand feels consistent wherever it shows up.