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Most businesses think blogging = writing.
Wrong.
Blogging = architecture + writing + optimization + conversion.
If you're only doing 1 of those 4, you're losing to competitors doing all 4.
Want us to audit YOUR blog structure?
DM "BLOG" and I'll Analyze your current architecture
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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client work 🔔
we (content Rxx) partner with March Forth Agency to provide content ideation, content strategy, copy support for designs and captions for Waymaker on a retainer basis.
we love how this content idea was finalized for You, Me & Tuscany.
I got the chance to watch the movie this past weekend too and it was SO good 🥹 make sure to see the movie in theaters now 🥳
Most founder/brand websites have one of two problems.
a). They're either beautiful and say nothing.
b). or they say everything and feel like nobody.
You hired a great designer. The gradients are immaculate. The font is Papyrus (to your Avatar). It's doing its best.
But anyone who lands on it can't tell what you actually do or why they should care.
Or you used a template. GPT wrote the copy. It's "conversion optimised."
It's also indistinguishable from the 47 other websites in your space:)
Here's what nobody tells you:
Personality isn't the thing you add after the strategy is done.
Personality IS the strategy.
Last year we worked on a premium agave spirits brand called Dulce Oro and the brief we worked on wasn't "make it look expensive."
It was to make someone feel something before they even read a word.
So we didn't start with design.
We started with story.
Who is this bottle for? What world does it live in? What does it feel like to open it at 11pm on a Tuesday because you earned it?
That story became the architecture.
The architecture became the copy.
The copy became the design.
And the design became a website that doesn't just look premium, it converts like one.
TL;DR:
Your website isn't a brochure.
It's your best salesperson, working 24/7, in every timezone.
The question is: does it sound like you?
Or does it sound like everyone else who also used Claude to write their homepage?
Nice.
"This sample demonstrates my ability to write engaging, SEO-friendly product descriptions that balance emotional appeal with technical features. By focusing on 'Benefits over Features,' I help Shopify stores increase their conversion rates and build brand trust.
Key Deliverables in this sample:
Persuasive Copywriting: Using a 'Comfort & Style' narrative.
Feature Highlights: Scannable bullet points for quick reading.
Trust Factors: Highlighting quality and durability to reduce bounce rates.
Professional Layout: Clean structure designed for modern E-commerce stores."
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