ABS SQUAD — Brand Identity System A refined visual identity designed for a modern clothing brand,...ABS SQUAD — Brand Identity System A refined visual identity designed for a modern clothing brand,...
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ABS SQUAD — Brand Identity System
A refined visual identity designed for a modern clothing brand, bringing the logo, typography, color, apparel, tags, and brand touchpoints into one cohesive system.
Built to feel distinctive, premium, and instantly recognizable.
if you need a complete visual identity that makes your clothing brand look established and memorable, let’s build it.
Built around a bold gorilla mark, oversized typography, and an electric purple + neon-lime palette.
A streetwear identity designed to feel bold, rebellious, and instantly recognizable — from hoodies and caps to packaging, tags, and everyday brand details.
Concept branding project | Open for custom projects
Using electric purple paired with neon lime is a high risk color choice that demands exceptional contrast management. Getting that balance right across different fabrics and lighting conditions is often where streetwear brand identities actually fail.
Introducing LUCE, a fresh chapter in four generations of fine jewelry.
Earthy greens, expressive typography, and thoughtful packaging bring warmth and personality to a brand rooted in heritage.
I worked with LUCE across brand strategy, visual identity, packaging experience, and full Shopify website design and development, bringing every detail into one cohesive world.