Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.

Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.

Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙

p.s. mascot animated this service

cool

THREADLINE ATELIER

A premium booking experience for a custom fashion studio in Lagos.

I wanted to solve a simple problem: when someone asks, “Can I book with you?”, the designer shouldn't have to spend the next hour going back and forth about availability, measurements, event dates, and scheduling.

Threadline Atelier turns that into one smooth flow:

Inquiry → Design Brief → Availability → Booking → Deposit → Confirmation

Customers can choose what they're making, share their occasion and event date, upload inspiration, select a real available consultation time, pay the consultation deposit, and get booked.

For the designer, it reduces manual coordination, follow-ups, and scheduling headaches.

Visually, I wanted it to feel like a luxury fashion house with a digital experience editorial typography, contemporary African fashion, cinematic motion, and subtle thread-inspired interactions.

The signature moment:

“YOU'RE BOOKED.”

This is a well structured website but the booking experience is what I looks good.