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A smooth onboarding flow always creates a great first impression ✨
Building on that, I explored how subtle animation can enhance the experience, so I designed this onboarding flow in Figma with motion that gently guides users through each step without adding friction.
Small interaction details like this help improve clarity, provide better feedback, and make the overall experience feel more intuitive.
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A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Does an AI brand still need to look like an AI brand?
Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.
We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.
The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.
As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?
Full case study below 👇
Great design it feels alive 🎉🎉❤️❤️
Next intelligence. A brand you can feel.
Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt.
Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce.
Five modules. One W. A simple idea at the heart of the identity: working as one.
I’ve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully.
Here’s hoping this is just the first chapter of an exciting journey with him and his team.
👍 nicely done
