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The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Work Title: CapCut Kids
Main Direction: Direction A — CapCut as a Different Industry
Secondary Element: Direction B — CapCut as a Persona through CapPanda
Concept Statement:
CapCut Kids reimagines CapCut as a safe, playful, and educational video platform for children and families.
The concept translates CapCut from a creative technology tool into a new kids entertainment and learning universe where children can watch, learn, play, and explore through age-appropriate shows, interactive quizzes, creative activities, family experiences, and parent-controlled safety features.
The original CapCut mark remains the foundation of the identity. It is softened, rounded, and transformed into a friendly 3D form, welcoming CapPanda into the logo and turning the brand into a warmer, more emotional, character-driven world.
CapCut Kids keeps CapCut’s core spirit of accessible creativity and visual storytelling, while expanding it into a new industry built around trust, imagination, safety, and joyful design.
The project includes, among other elements:
• Logo evolution and new brand identity
• Mascot system
• Web platform experience
• Mobile app adaptation
• Social media ecosystem
• App store concept
Core Promise of CapCut Kids:
Watch. Learn. Play. Grow.
Created by: Beriky Studios
Built with: CapCut Design Studio
Presentation link: https://drive.google.com/file/d/1a4oWACWuQ_X1msoyzK-lNJeFNanR2MJN/view?usp=sharing
Full submission package link:
https://drive.google.com/drive/folders/13M7B_kjPnWI5tr2f9Ds31M1ofUW7C1Zn?usp=drive_link
The Post on X: https://x.com/Berikystudios/status/2063026056756359536
#CapCutDesignStudio
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Medium Article: Don't Wait: How to Prioritize Your Mental Health and Live a Fulfilling Life
Published article on Medium focused on mental health, self-care, and personal development. Demonstrates long-form content writing, audience engagement, and educational storytelling.
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