Two directions for the same brief, and I genuinely cannot pick one.

Sund makes vintage-cut goggles for Burning Man. Sun, sand, dust storms. Two selling points, one screen, no scroll.

A) tells you why they work. Hover either lens, it fills the screen, and the benefit pulls into focus inside the glass.

B) does not say a word. Outside the lens the desert is a blown-out whiteout. Inside the lens it is the sunset you actually paid for. Move your cursor and look around.

Same product, same photograph, same single screen. One explains. One shows.

Which one would you ship?

not say a word..