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Creatives on Contra have earned over $150M and we are just getting started
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One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
1 Page Minimalism // Arvi Studios
Arvi Studios is a 3D design studio specialising in high-end interior and exterior renders.
The brief was clear: let the work speak. Creating an immersive, gallery-like experience that was minimal, spacious, and entirely focused on their visuals.
Neutral tones and intentional spacing paired with soft but immersive animation so the imagery could take centre stage.
Built in Webflow as a single-page portfolio with a CMS powering effortless category filtering and a custom randomised hero that displays a different render on each load. Bespoke interactions throughout, with performance carefully optimised for the high-resolution imagery involved.
Big thanks to the team at Arvi Studios for trusting me with this one. Check it out at arvistudios.com.au
Elegant and useful!
Exciting to see this going live.
Really like the softness of the visual language — the UI feels clean without losing warmth. That balance is harder than it looks.
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