Your website looks good. So why isnβt anyone getting in touch?
Most websites are built to impress. Not to move people forward.
Thereβs a difference. And it starts with the brief.
Most founders brief their designer on aesthetics. Colours, fonts, feeling. Nobody briefs on the journey. What should someone feel in the first three seconds? Whatβs the one action you want them to take?
If those questions arenβt answered before design starts, the website will look right and work wrong.
Iβve spent years studying how people behave on websites before I started designing them. The biggest thing I learned: conversion isnβt a feature you add at the end. Itβs what the design is for from the beginning.
Does your website move visitors forward or just describe what you do?
Looks great! What about readability though?
Text seems low contrast to me. Although I have a poor vision and most things seem too small and low contrast to me.