Lumi Energy Tracking Brand Identity and App Dashboard DesignLumi Energy Tracking Brand Identity and App Dashboard Design
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Aron Koehoorn
• Oct 7
About the project Lumi makes tracking energy usage simple and accessible. Their goal was to create a brand and interface that moves away from complex, technical data, focusing entirely on clarity and ease of use instead.
We developed a sleek, modern identity with a bold digital edge. The design relies on a strong contrast between dark, minimalist interfaces and a vibrant 'Lumi Orange' as the primary accent color. The logo icon reflects this approach, using clean, vertical lines that resemble data or energy flows, perfectly aligning with their promise: "Your energy, made simple."
Deliverables
Brand Identity & Strategy
UI/UX Design (Mobile App Dashboard)
Custom Logo Design
Print & Digital Touchpoints (OOH, Stationery)
Brand DesignBrand StrategyGraphic DesignAdobe IllustratorAdobe PhotoshopFigma
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