Connecting the problem definition to design and development helps keep the product story consistent. Where do you find the biggest gaps between business requirements and what users actually need?
Invitee — Digital Invitations, Designed to Be Remembered.
Creating an invitation shouldn’t feel complicated.
Invitee is a digital invitation platform concept designed to make creating, personalizing, and sharing event invitations feel simple, elegant, and effortless.
From weddings and engagements to birthdays and family celebrations, users can choose a template, personalize their event, share it instantly, and keep track of who’s coming.
The idea:
Choose a design.
Make it yours.
Share the moment.
Keep track of your guests.
No design skills. No coding. Just an invitation that feels as special as the event itself.
A simple question that can quickly turn into decision fatigue.
Makan Apa is a food recommendation product concept designed to help users make faster decisions based on four simple preferences: food category, taste, budget, and mood.
Instead of browsing endless options, users can narrow down their preferences and get a recommendation that fits what they’re looking for.
The idea:
Less scrolling. Less overthinking. Just pick & eat.
Designed with a focus on clarity, simplicity, and effortless decision-making.