Every founder has this email. The launch announcement.
Draft 1: "We launch Friday."
Draft 6: "Next month."
Draft 11: "Quick update…"
It's rarely the idea that's the problem. It's months of building that nobody can see, and then the developer goes quiet.
How we work instead:
→ You get a working link you can click in the first weeks, not a promise
→ A new version every week, so you see progress instead of waiting for it
→ "Soon" turns into a real launch date
So the email that finally goes out says "We're live."
How many drafts did yours take? Tell us below.