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Some stories don't need to be explained.
They simply need to be experienced.
My submission for the Human by Design challenge.
Enjoy the film.
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
Candle & Crumb, "Some cakes come with dragons."
For this challenge, I made a 24-second ad for a bakery that doesn't exist. A completely ordinary family birthday, one small impossible guest, and nobody reacts. That's the product: some cakes come with dragons.
I'm a filmmaker, so I treated this as a directing job, not a generating job. One master frame was born first, and every shot inherited its DNA through start frames and references. The family went through three castings (the first felt sad, the second laughed like a stock photo). The tin went through three lives (a transparent one would have killed the reveal). The dragon was cast like an actor: one reference sheet, seven poses, every shot.
Human by Design moment: My first instinct was to make the dragon fly in and light the candles from the air. Halfway through, it stopped feeling right. A flying dragon is a spectacle, and this world doesn't do spectacle. So I made the opposite decision: the dragon stays in the tin, never stands up, and lights the candles lying down. The joke isn't a dragon that performs. It's a dragon that can't be bothered.
The Project Includes:
- The Film (24s ad)
- The Brand (Candle & Crumb wordmark, slogan, closing card)
- The Dragon (character reference sheet)
- The Workflow Video
Created entirely with Envato + AI.
Envato tools used: ImageGen, ImageEdit, VideoGen, SoundGen, Music, Sound Effects, Fonts
Thanks to Envato and Contra for introducing me to a toolkit I had somehow never touched. I had never used Envato before this challenge. Turns out that was my loss.
My Socials:
X: https://x.com/sarpstar/status/2078757967634080113
Instagram: https://www.instagram.com/reel/Da-CGApIdf1/
@envato #envatochallenge #HumanByDesign
haha I loved this submission
Human By Design
Every masterpiece begins with a single idea.
From the first architectural sketches of ancient civilizations to the iconic structures of the modern world, humanity has always transformed imagination into reality.
Human By Design explores this journey through the evolution of a simple pencil stroke.
A single line becomes a geometric idea.
The idea becomes a blueprint.
The blueprint becomes architecture.
And architecture becomes the future.
Using AI as a creative tool, I explored how human vision and technology can work together to transform concepts into cinematic experiences. Each chapter represents a different expression of human creativity — knowledge, harmony, beauty, ambition, innovation, and the possibilities of tomorrow.
The final future city represents the next chapter of design: a world where creativity, technology, and humanity continue to evolve together.
Human By Design is a tribute to the imagination that turns simple ideas into extraordinary realities.
Created by
Guoshuai Zhang
This is absolutely stunning. I really love how you turned a single pencil stroke into the evolution of human civilization. The storytelling, pacing, and visual transitions all feel incredibly cinematic. Beautiful work!
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