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My editing process in 5 steps:
A client once asked: "What actually happens between 'I'll take this on' and 'here's the draft'?"
Fair question. Here's my editing process, stripped down:
1. First read (no pen). I just marinate. Feel the shape of it.
2. Big-picture notes. What's the core? What's wandering?
3. Line-level pass. Sentence by sentence. Rhythm, clarity, breath.
4. The editorial letter. A conversation with the writer about what we're building together.
5. Distance. I step away, then return. The manuscript reveals itself in the silence between looks.
Editing isn't fixing. It's listening for what the piece wants to become.
Love this breakdown. That first step of just reading and “marinating” in the piece is underrated but makes a huge difference in understanding the flow.
Thank you, Abhiram. That "marinating" step is the one I'm most protective of. It's the only time I get to experience the piece as a reader before I put on my editor hat. Once I start marking things, I can never go back to that first, innocent read. Something about letting it sit...
That’s a great way to approach it. Letting the piece sit before editing really helps you see it with fresh eyes.
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in this video you would see that, i created a video effect i call "Staggered Splice" using the Invideo AI editing agent (Agent Two).
a horizontal and vertical splice bar effect, that flashes while entering the next clip
Nice work!!
When reviewing a studio portfolio, look past the final screenshots. Ask what the problem was and what changed between first concept and shipped version. The work shows what they can present. The process shows what they can solve.
Hey bro the colors you use is amazing Congrats 🔥🔥🎉🎉
Edison update is live. 💎
– New photography across every page: one consistent dusk series
– Rewritten case studies and insights, with real engineering detail
– Named team and article authors
– Cleaner copy, consistent CTAs and numbers
– Removed placeholder video, refreshed SEO and social previews
Still free. Remix it and make it yours.
One consistent dusk series does more for a template than another section. People remix the layout, but a mismatched photo set is what makes a demo still look like a demo. Naming the authors and dropping the placeholder video is the other half of that. It reads like a real studio site.
