π¬ MDM Manifesto was an end-to-end motion design project where the client provided only the scrip...π¬ MDM Manifesto was an end-to-end motion design project where the client provided only the scrip...
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π¬ MDM Manifesto was an end-to-end motion design project where the client provided only the script, and I handled the complete visual execution.
π‘ From conceptualizing the visual direction and selecting the right assets to designing frames, animation, editing, pacing, transitions, sound design, and final delivery β I brought the entire film to life from scratch.
β¨ The goal was to transform a written manifesto into an engaging, visually cohesive brand story that keeps the audience hooked from start to finish.
π¨ My Role: Creative Direction β’ Storyboarding β’ Visual Design β’ Motion Graphics β’ Animation β’ Video Editing β’ Sound Design
β GroundWork β Good Coffee, Higher Energy.
π¨ Brand Identity Β· π± UI/UX Β· π¦ Packaging
A modern coffee brand built around energy, creativity, and momentum. β‘
π‘ The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
π¨ Visual Direction
π€ Charcoal β premium foundation
π Electric Violet β creativity
π Neon Lime β energy & freshness
π± Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
β Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts β creating one consistent visual system.
β¨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. β‘
Whatβs your first impression of GroundWork? πβ
Nova by Lunacy Audio is live. 10+ plugins we designed, running in the cloud and inside any DAW.
For the effects we skipped After Effects and built our own tools with Claude Code. Optimized and dev ready on the first handoff.