Kogy — AI Companion Toy / UI/UX Design

Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.

The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.

A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.

Genuinely one of the more fun briefs I've worked on.

The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.

Motion is a way to take something complex and give it rhythm, structure, and meaning.

That’s where I believe motion design makes the difference: not by adding movement to every frame, but by knowing what to show, what to leave out, and where to guide the viewer next.

Because when the story is clear, the product has a better chance to be understood.💭

Knowing what to leave out is the hardest part to explain to a client who wants everything moving at once. Do you talk them down from that up front, or just let a restrained first draft make the case on its own?