This is a vibrant and modern juice branding project for Jack & Juice, focused on creating a fresh, energetic, and premium visual identity.

The design uses bold, fruit-inspired color palettes—orange for the citrus flavor and purple for blueberry—to instantly communicate taste and freshness. The floating fruits, leaves, and dynamic bottle angles add motion and liveliness, making the product feel refreshing and natural. Clean typography and minimal label layout keep the branding modern and easy to read, while the logo placement ensures strong brand recall.

Overall, the project highlights a fresh, healthy, and eye-catching beverage brand that stands out on shelves and appeals to a young, energetic audience.