I explored three color palette options designed for different types of food businesses: a cozy an...I explored three color palette options designed for different types of food businesses: a cozy an...
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I explored three color palette options designed for different types of food businesses: a cozy and inviting palette for a pasta restaurant, a bold and refined combination for a steakhouse, and a fresh, natural palette for a healthy food brand.
Each option was created to reflect the essence of its concept, strengthen the visual identity, and create an appealing and memorable experience for the audience.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Rectio — Brand Identity
Brand Identity • Visual Direction • Business Cards • Mockups
A modern and minimal branding direction for Rectio, from visual identity to business card applications.
Created by Artonest Design Studio — artonest.design
A color palette with six swatches and no hierarchy is just a list. You need to know which color carries the brand, which one carries information, which is for emphasis, and which stays in the background.