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I explored three color palette options designed for different types of food businesses: a cozy and inviting palette for a pasta restaurant, a bold and refined combination for a steakhouse, and a fresh, natural palette for a healthy food brand.
Each option was created to reflect the essence of its concept, strengthen the visual identity, and create an appealing and memorable experience for the audience.
Which palette would you choose for your brand?
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Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.
Something About Colour
Visual Storytelling · Creative Direction · Short Form Video
Overview
A three part video series exploring the colours blue, yellow, and red through visual details and everyday moments in Sicily and Lisbon.
My Approach
Developed the concept, hunted for colours, filmed, and edited each video into a cohesive visual storytelling series designed to capture attention on social media.
Results
Over 1.1 million views across the colour hunting series.
Services
Creative Concept · Creative Direction · Visual Research · Filming · Video Editing · Social Media Storytelling
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
36 voted
51%
35 voted
49%
71 votes
Closed
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.