Rithm Architects — Brand Identity Design

A modern architectural identity built around structure, rhythm, and simplicity.

For Rithm Architects, I developed a bold geometric symbol inspired by architectural forms, clean lines, and structural balance. Paired with refined typography, the identity creates a distinctive visual presence that feels contemporary, confident, and timeless.

The design focuses on minimalism, precision, and the relationship between form and function — reflecting the essence of modern architecture.

Design Focus: Logo Design · Brand Identity · Typography · Visual Identity

A quick preview of the Website Design created for FT Studio, Interior Design Studio by Federica Tomasello.

As familiar as UI Design may seem to us, today’s technologies are reaching such astonishing levels that they make us believe our work could easily be called into question.

But the fact that UI is subordinate to UX (warnings: human behavior), and that digital products, in turn, adhere to Branding guidelines, leads me to believe that in the coming years, true product designers - the ones made of flesh and blood and nervous breakdowns - will be hired to fix the problems with the digital products being created today.

Am I being silly?

Full case study at this beautiful link!

alessia.

Beautiful editorial feel, Alessia! Interior design branding requires imagery and typography to do heavy lifting together, and this layout balances whitespace and photography effortlessly. Love the classic serif branding paired with the minimal mobile view!