Led end-to-end SEO and Google Ads strategy for WheelyWheels.com to increase organic traffic and drive revenue growth. Executed in-depth keyword research, on-page optimization (product pages, collections, metadata, internal linking), and technical SEO improvements to enhance search visibility. Built high-quality backlinks to strengthen domain authority and improve rankings for high-intent keywords. On the paid side, planned and managed Google Search and Shopping campaigns, optimized bidding strategies, ad copy, and landing pages to improve ROAS and conversion rates. Continuously monitored performance using Google Analytics and Google Ads, making data-driven optimizations that resulted in sustained growth in organic traffic, qualified leads, and overall revenue.