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WHAT THE HECK? Streetwear Series
A bold and energetic graffiti-inspired design collection featuring the phrase “WHAT THE HECK?” in oversized bubble typography with dynamic orange splashes, black drip effects, and street-art aesthetics. Designed with a modern urban vibe, this collection works perfectly for T-shirts, coffee cups, shopping bags, stickers, posters, and lifestyle merchandise. The high-contrast white, black, and orange color palette gives the artwork a trendy hype-streetwear feel while maintaining a clean and professional look suitable for fashion brands, print-on-demand stores, and creative merch projects.
The network for creativity
Join 1.25M professional creatives like you
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I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it.
G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet.
Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a style but a baseline. Character and botanical elements are already part of their visual language — I just took both to a different scale.
For the visualization I used Flora: its node-based system was key to keeping the character and the environment consistent across iterations — dozens of them — without losing direction.
AI handled the execution. The concept, the direction, the choices — that part was mine.
#artdirection #3DOOH #conceptdesign
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