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It's true, carousel posts on Instagram do a whole lot for engagement! Turning your simple stills into comprehensive product features with enticing visuals is a great reference point for your audience.
Below is featured, the Squish Rainbow Kit for Squish Candy.
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Led a 180-template Retail & E-commerce campaign for Canva Philippines, including IG posts & stories, TikTok live backgrounds, e-commerce banners, and tarpaulins & posters.
We introduced two new doctypes to the local library, starting from one insight: tarpaulins and banners are everywhere in Filipino retail (market stalls, store openings, roadside sales), and Canva didn't have a dedicated template for them.
Five design styles. 180 templates. One goal.
The insight about tarpaulins and roadside banners having no dedicated Canva template despite being everywhere in Filipino retail is exactly the kind of local gap that's easy to miss from outside the market. Smart to build the doctypes around that instead of just localizing existing layouts.
What if a healthy bakery stopped talking about restrictions and started talking about celebration?
That question became the starting point for LIBER, a fictional brand created to explore a different approach to web design.
Instead of focusing on ingredients, calories, or labels, I wanted the website to communicate something deeper: the feeling of gathering around a table where everyone belongs.
Every decision, from the copywriting and creative direction to the photography and interaction design, was guided by one simple idea:
Celebrate Freely 🤍
Built with Squarespace for the Make It Real Challenge.
✨ Explore the website: https://ukulele-frog-bcdn.squarespace.com (password: libercakes)
Read the full Brand Brief: https://app.notion.com/p/LIBER-Brand-Brief-3a409941cc548058aa6bce1a485f702f?source=copy_link
For LIBER, motion wasn't just a visual effect -it became part of the storytelling. Using Squarespace's Finish Layer Block Animations, I introduced subtle transitions for text and imagery to create a calm, welcoming rhythm that reflects the brand's core idea. Rather than using animation as decoration, every interaction was designed to gently guide visitors through the story while reinforcing the brand's warm, editorial feel.
This project reminded me that memorable web experiences always start with words.
this is so cute i love this!
Added some motion to the Marigold concept over the weekend, first time playing with Figma motion as well. Pretty straight forward.
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