Boost Usability with the Aesthetic-Usability Effect in UX DesignBoost Usability with the Aesthetic-Usability Effect in UX Design
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Here’s a UX law you may not have heard of:
The Aesthetic-Usability Effect
It says users tend to perceive visually attractive products as more usable, even when the actual usability is exactly the same. Meaning a prettier interface earns more patience, more trust, and more forgiveness.
Good UI doesn’t just look better. It changes user behavior.
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