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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
23 voted
85%
4 voted
15%
27 votes
Closed
option A colour is nice
AI Becomes Editorial - Tropical Test
Part of an ongoing personal series exploring the limits of AI in fashion editorial. This episode tests character and wardrobe consistency across a tropical setting across multiple frames. Shot with real product references to push continuity under realistic conditions. AI isn't the concept. It's the medium.
all done in Krea? how well does it handle consistency in exp?
Adidas "Grown Underground" — Spec Product Design & Campaign
Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color and material conceived entirely through AI, then directed into a full campaign. No physical shoe existed. Shot like it already did.
Nice pick precision matters, especially for brand credibility.
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