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Creatives on Contra have earned over $150M and we are just getting started
Related posts
It’s a marketing case-study Instagram carousel cover analyzing KFC’s 24/7 Open Doors campaign.
The design uses a bold, editorial style with:
Large headline: “How a bold move by a fast-food giant unlocked 24/7 opportunity.”
KFC branding and logo prominently featured
A real-world photo of the KFC campaign signage
Red, black, and off-white brand colors
Supporting line: “Swipe to analyze the campaign’s success >>”
A clean grid background and strong typography
Overall feel: professional, strategic, and agency-style, designed to make people swipe and learn about the campaign.
Strong case study cover. The bold headline makes you want to swipe through.
A good copywriter doesn't sell the product first.
They sell the reason someone should care.
"I need a serum with 10% Niacinamide"
" They wake up thinking"
"I hate looking at the mirror and seeing those dark spots "
That is the difference.
Features explain what the product has
A good copy writer explains why the customer cares
Great copy makes the customer the customer feels like the brand understood the problem before they even said it.
is not about finding prettier words
It is about finding the right words for the right person and the exact moment they need to hear them.
About this project:
This is a mock homepage copy project for Anansi Weave, a fictional handwoven Kente & textile brand based in Accra.
The Challenge:
Most heritage brands either sound too academic or too touristy. Anansi Weave needed a voice that honours the sacred history of Kente (Ashanti & Ewe traditions) while still feeling modern, wearable and shoppable for everyday life — scarves, totes, home textiles.
My Approach:
Hero with meaning: Lead with emotion -"Every thread tells a story" - not just product.
Brand story that respects craft:
Emphasised "days, not minutes" and "each pattern has a name and a meaning" to fight fast-fashion positioning.
Product with context:
Didn't just list products; added purpose — Everyday Scarf for daily wear, Adinkra Tote for real use, plus a promise that every product page tells the pattern's meaning and the weaver's name.
Result:
A warm, trustworthy, luxury-minimal voice that makes heritage feel personal and buyable. Structure is optimized for a lifestyle e-commerce homepage: Hero → About → Product Intro → Closing CTA.
Skills used:
Brand Voice Development, Website Copywriting, Heritage Storytelling, UX Copy Structure, Persuasive CTA.
Available for:
Similar work in fashion, retail, culture-led brands and Ghanaian/African DTC brands wanting to sell globally.
