I developed a cohesive visual identity for "Chefger," a fast-food brand, focusing on a friendly, approachable mascot to build brand personality. The project features a custom character design and a versatile logo system with wordmarks and icons that maintain legibility across both digital and print media. To demonstrate real-world scalability, I created high-quality packaging mockups for fries containers and takeaway bags, showcasing how the brand translates from a digital concept to a physical customer experience.