Kokeshi set out to turn recycled Japanese textiles into a contemporary luxury fashion brand, with the budget of a startup rather than an established label. I developed the brand concept, Beautiful Violence, contrasting refined craftsmanship with samurai culture: heritage, strength, and rebellion within a high-fashion visual world. To bring that vision to life before physical production, I used AI to rapidly create high-end visuals and films defining the brand's aesthetic and storytelling, giving Kokeshi the presence and polish of an established luxury label from day one.

Sick work!

StreetFleet had modernized its logistics operations with AI-driven routing and efficiency, but its brand still looked outdated. As Creative Director and designer, I led the full rebrand to match that evolution: a new identity system, website, digital assets, ad campaigns, and video content, all built to feel fast, smart, and forward-moving. I used AI image-generation tools to create supporting visuals and speed up concept exploration, while every brand decision and final design was crafted by hand. The result: a brand that finally reflects the efficiency StreetFleet built into its service.

Nice👏