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Production-ready, yes. Strategy-ready, not yet. AI can generate the clip, but someone still has to know what the product needs to say.
I don’t lead with how much AI was involved, but I never hide it if asked.
Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
I generated a 20s product demo with Seedance 2.5 in a single take providing it with one product image reference and an example video transcript (posted in the comments).
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I used recraft.ai today, and I have to say it’s the best AI tool for cohesive, pleasing designs. From just a prompt, I got such clear visuals. I was amazed! Check this out- this is my creation for a collection I’m working on.
Before you add AI to your product, find the screen where your users already copy and paste.
That's usually where the real AI feature lives. Not a chatbot in the corner, but a step people already do by hand: summarising a ticket, drafting a reply, tagging an upload, pulling fields out of a PDF.
Here's the order I follow when a founder asks me to add AI to an existing SaaS:
1. Pick one workflow, not "AI everywhere." Watch where users leave your app to paste something into ChatGPT and come back. That round trip is your feature.
2. Keep the model behind your own API. One service owns prompts, retries, logging and cost limits, so you can switch providers without touching the frontend.
3. Make it tenant-aware from day one. Each customer's data, prompts and usage stay scoped to their account, or the first enterprise security review will stop you.
4. Ship a draft, not a decision. Let the AI suggest and the user approve. You earn trust and get real feedback before you automate anything.
5. Measure accepted output, not tokens. If users rewrite most of what it produces, the prompt or the context is wrong, and that's your real roadmap.
Most AI features that flop didn't fail because of the model. They were bolted onto the wrong step.
What's the one task your users still copy into ChatGPT?