Zapier isn't an automation strategy. It's duct tape. Really good duct tape. But still duct tape. ...Zapier isn't an automation strategy. It's duct tape. Really good duct tape. But still duct tape. ...
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Zapier isn't an automation strategy.
It's duct tape. Really good duct tape. But still duct tape.
Someone on your team discovers Zapier, gets excited, and starts connecting boxes. Gmail to Slack. Slack to Notion. Notion to Airtable.
Six months later: 47 Zaps and no idea what half of them do.
The problem isn't Zapier. It's thinking connection equals strategy.
Real automation starts with questions. Where does data enter? Where should it live? What triggers what? Can you eliminate this step entirely?
Parallel workflows start conflicting. One Zap updates the CRM. Another updates a spreadsheet. Two sources of truth. Neither reliable.
Strategy isn't "connect everything." It's "eliminate what doesn't need to exist."
Automate last, map first.
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Akinkunmi's avatar
This is where strong UX and systems thinking overlap mapping flows first prevents technical debt later.
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