This year I built RankAsAnswer — a GEO/SaaS platform that helps brands get cited in AI search results (ChatGPT, Perplexity, Claude, Gemini). Not a client project. My own product. And it taught me something the freelance grind never did: the people paying the most aren't looking for code. They're looking for outcomes that save time, reduce manual work, and make them visible in the next generation of search.